Branding · Website
George Smalls / Peregrine Finance
Brand and website work for a finance practice, built to communicate seriousness and competence without corporate noise.
George Smalls / Peregrine Finance — heroPeregrine Finance branding and website
- Focus
- Branding & Website
- Industry
- Finance
- Role
- Brand + Build
- Status
- Delivered
01 —
The challenge
The brand did not match the standard of the advice being given.
02 —
Strategy
Set a restrained visual system, then build the site on top of it.
03 —
What I worked on
- Brand direction
- Website structure
- Design and build
04 — Before / After
George — afterPeregrine Finance — after
George — beforePeregrine Finance — before
05 —
Business impact
Measured outcomes for this project are not published here. Real numbers will be added once they are confirmed with the client.
06 —
Technology
- Brand system
- Responsive web build
07 —
Key takeaway
In finance, restraint reads as confidence.
08 — Project gallery
George Smalls / Peregrine FinancePeregrine Finance — brand and site
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