Website · Personal Branding · Content
Dr. Joanne Wescott
A credibility-first personal site for a practitioner: expertise, positioning and proof arranged so the right people take the next step.
Dr. Joanne Wescott — heroDr. Joanne Wescott personal brand website
- Focus
- Personal Brand Website
- Industry
- Healthcare
- Role
- Strategy + Build + Content
- Status
- Delivered
01 —
The challenge
Authority existed offline but was not visible online.
No structured place for content, credentials or enquiries.
02 —
Strategy
Build the site around positioning first, then design.
Give content and credentials permanent homes so authority compounds.
03 —
What I worked on
- Positioning and messaging
- Site structure and page copy support
- Design and responsive build
- Content and enquiry architecture
05 —
Business impact
Measured outcomes for this project are not published here. Real numbers will be added once they are confirmed with the client.
06 —
Technology
- Responsive web build
- Structured content
- On-page SEO
07 —
Key takeaway
A personal brand site should make expertise legible in the first ten seconds.
08 — Project gallery
Dr. Joanne WescottDr. Joanne Wescott — home
Dr. Joanne WescottDr. Joanne Wescott — about
Dr. Joanne WescottDr. Joanne Wescott — content section
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